Since the beginning of 2020, the coronavirus pandemic has brought unprecedented changes in the global economic development landscape and push some manufacturers to the limits of productivity while bringing others’ production lines to a standstill. The impact has also had a devastating effect on Myanmar's socio-economic sector, and it continues to do so today, with Myanmar's small and medium-sized economies not yet ready for digital technology relating to their business administration and customer services. For micro, small and medium-sized enterprises (MSMEs), the number of businesses that have shut down due to extreme difficulties in reselling their products and services has risen to more than 35 per cent, according to the World Bank Group’s survey. And it’s forced every organization to look again at how, why, and with whom they do business. According to our assessment, we believed that COVID-19 has made digital transformation imperative – with human creativity at the center of change.

Our group was working to build the digital technology and mobile internet-based business models needed for the sustainable development of the Myanmar economy in addition to its existing businesses. Continuously, we adopted a corporate strategy in the form of Sharing Economy Model, in other words, a Collaborative Economy approach based on collaborative sales and access to quality products and services from consumers, producers and distributors which they approach envision. We designed to invite entire value chain actors will be involved in our models.

The first step in the design of an inclusive Sharing Economy Model was launched in early 2021 with three integrated interconnecting business plans. You can read about three detailed business project plans in our Business Section.